What is the difference between flyers, brochures, leaflets, and pamphlets?
Flyers
A flyer is also rightly known as a leaflet or
a handbill. A flyer is one piece of paper, usually the standard size of 8
½" x 11" (A4). Flyers are best for small scale marketing, or when you
have a small region to cover. Flyers are a cheap way to get info out to a large
number of people.
This type of marketing piece is called a
throw-away, because they're handed out or hung in public places with the
expectation that some of them will only get a passing glance before being
thrown away. They are poorly printed on low-quality paper and might be used to
promote a night club or pizza restaurant.
If you're going to hang up your flyer, you'll
only print on one side. If you're going to be handing out your flyer, you can
print info on both sides.
The purpose of a flyer is to offer a small
amount of information for a limited time at low manufacturing costs.
Flyers are most often used for:
·
Announcements
of events, especially concerts or club openings.
·
Product
info, such as specs for a new car.
·
Fact
sheets handed out at trade shows or conferences.
Brochures
Brochures are also known as pamphlets and are
more expensive to print. A brochure is generally a standard-size sheet of paper
that has been folded lengthwise two times to create four panels (bi-fold) or
folded three times to create six panels (tri-fold).
Brochures are more complicated to print
because each panel has its own margins, its own photos, and its own headlines.
Businesses create millions of brochures each year and sometimes copywriters are
even hired to just write brochure text.
Brochures are the opposite of flyers in the
throw-away category: they're created especially to be kept and referred to
again and again. They're handed out at the end of sales presentations, as
take-away information at trade shows and they're displayed in racks at banks,
doctors' offices and cash registers.
It's expected that only people that are
interested in learning more about a product will pick up a brochure.
The purpose of a brochure is:
·
To
follow up after an initial sales contact.
·
To
give more detailed information than a flyer.
·
Brochures
are used in direct mail campaigns as the follow-up to a postcard that was
mailed out to generate interest.
Leaflet
A leaflet usually has a better design as a
flyer, and they are printed in color and on better quality and is cheap in any
way feel. It is also important to note that while printed flyers usually on A6
paper is a little bigger and a brochure can be printed on either A4 or A5
paper. Due to the fact that a leaflet will be made with better quality than
paper flyers, it costs you more to print leaflets.
The purpose of a leaflet is:
·Handing
them out to your targeted market to promote your product, service, or
organization.
· Inserting
them in local newspapers.
· Leaving
them in popular places where people are likely to take or see one.
· To
catch the attention of your prospective customers and to get your message delivered convincingly to them.
Pamphlets
A pamphlet is an unbound booklet (that is,
without a hardcover or binding). It may consist of a single sheet of paper
that is printed on both sides and folded in half, in thirds, or in fourths
(called a leaflet), or it may consist of a few pages that are folded in half
and saddle stapled at the crease to make a simple book.
In order to count as a pamphlet, UNESCO
requires a publication (other than a periodical) to have "at least 5 but
not more than 48 pages exclusive of the cover pages"; a longer item is a
book
The purpose of a pamphlet is
·
Pamphlets
are useful in business communications.
·
To
educate, inform, persuade, or entertain your intended audience.
·
To
mobilize people to support your cause.
·
To
advertise a meeting or specific event.
·
To
popularise your slogans and messages.
Additional
Booklets
This is the most complicated of them all!
Booklets or pamphlets or leaflets are always multi-pager and usually bound with
staples, saddle-stitching, wire-o, or something of the sort. Various bindery
options make them extra durable and therefore a preferred choice of most
businesses and institutes to promote their products and services.
Booklets are more commonly used
for:
·
Company
product and service catalogs
·
Product
and spec manuals
·
Quick
reference materials
Posters
Posters are bigger in size and the size may
vary. They are generally put up at places where there is maximum visibility
expected. A poster should have a catchy line and attractive visuals to grab the
attention of the TG. The text should be less so that the person reading it has
his interest intact while going through the poster.
Book
A book is a set of written, printed,
illustrated, or blank sheets, made of ink, paper, parchment, or other
materials, usually fastened together to hinge at one side. A single sheet within
a book is called a leaf, and each side of a leaf is called a page. A set of
text-filled or illustrated pages produced in electronic format is known as an
electronic book (e-book).
Books may also refer to works of literature,
or a main division of such a work. In library and information science, a book
is called a monograph, to distinguish it from serial periodicals such as
magazines, journals or newspapers. The body of all written works including
books is literature. In novels and sometimes other types of books (for example,
biographies), a book may be divided into several large sections, also called
books (Book 1, Book 2, Book 3, and so on). A lover of books is usually referred
to as a bibliophile or, more informally, a bookworm — an avid reader of books.
Newsletters
A newsletter is one of the best ways to keep
your name in front of the eyes of your clients, your associates, and others
that may be in your target market. A newsletter allows you to show them that
you are more than just someone who is looking for projects to work on. And a
newsletter shows that you are willing to pass on information that will help
them run their own businesses. Think about how many newsletters you read each
week or month. Do you enjoy getting and reading it? Do you find the articles
and other information in the newsletter helpful? Do you know who or what
company produces it?
How to Create:
·
Put
a marketing message clearly (express the main benefits and its uniqueness
clearly)
·
Describe
the features (e.g. the facility and the important ingredients)
·
Be
persuasive (use words that sell and put them in the headline)
·
Use
pronoun "you" to refer to the costumers
·
give
photos and illustrations
·
Tell
your readers how to buy or order the product or service.
You can use these phrases in your
advertisement:
·
Are
you looking for .....?
·
You
have come to the right place!
·
Confused
in choosing the best .....?
·
Do
you want .....?
·
If
you are looking for .....
·
Visit
us .....
·
Why
not come to our store?
·
We
provide many selections of .....
·
We
guarantee you .....
Some Keys to write:
·
Put
your message in the headline
·
Say
what your product offers to the costumers
·
Use
positive and emotive words
·
use
good and informative pictures
·
provide
captions or titles for the pictures
·
place
the company logo, address, and contact details.
Adopted from:
·
Pathway
to English, SMA/MA XIth Grade
·
www.quora.com
·
https://blog.printstop.co.in
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